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11 Top Instagram Spots in Tulum Mexico

The Tulum days offer a unique mix of cenotes, sand and sea. There are also quirky restaurants and a vibrant party scene. There are many amazing Instagram spots in Tulum.

We used Tulum as our base for our Yucatan adventure, so we put together this list with the 15 most Instagrammable places in Tulum. We hope you have as much enjoyment as we had exploring the top Instagram spots in Tulum.

These are the Best Instagram Spots In Tulum

Tulum offers something for everyone, from glamorous parties to clear cenotes, a UNESCO World Heritage Site, and some of the most beautiful Mayan ruins in Yucatan.

For more inspiration on a Yucatan vacation, check out our Yucatan itinerary.

Tulum: Where to Stay

There are a variety of accommodation options in Tulum. These include exclusive resorts that have private beach access and lodgings close to public beaches. These three options are excellent. The most expensive hotels are located in the hotel-zone, while the more affordable ones can be found in Tulum town.

Casa Santiago – A small boutique hotel that is located near the main street in Tulum. The modern and clean rooms were great and the prices are very reasonable.

El Pez a Colibri Boutique hotel – Located right next to Sunrise Beach. El Pez a Colibri Hotel is one of the most luxurious hotels in the area. It’s a stunning spot with amazing views.

Hotel Poc Na Tulum – This is a great choice for anyone looking for a beautiful beachfront hotel that is away from the bustling hotel-zone. The Hotel Poc Na Tulum can be found on the beach or inside the Tulum Archeological Site.

Follow That Dream Sign

The south beach road of Tulum is lined with boutiques and colorful shack-style cafes that sit next to exclusive resorts. One of the most popular Instagram photos from Tulum is the street sign that boldly proclaims “Follow That Dream” among all the food shacks and boutiques. This is a favorite spot in Tulum, and always brings a smile to our faces as we pass.

You will find the Follow That Dream sign next to the Lolita & Lolita Boutique if you set your map.

2 | Matcha Mama

The tiny Matcha Mama shack is another south beach gem. It packs a big punch and is both Instagram-worthy and food heaven. In cute surroundings decorated with swing seats and matcha puns, they serve plant-based, gluten-free delights like smoothie bowls, juices, and acai bowls.

Sian Ka’an Biosphere Reserve

It is amazing to see the contrast between the bustling city of Tulum and the unspoiled beauty of Sian Ka’an’an Biosphere. This reserve is located 10km south from Tulum and offers some incredible photo opportunities. You will find beautiful beaches, lush vegetation and mangrove-lined canals.

4 | Ven a la Luz at Ahau Tulum Beach

We did a double-take as we drove along the Tulum south beach road, passing the Ahau Tulum Beach hotel. The entrance is breathtaking and a dream to capture on Instagram!

The hotel’s visitors will be guided through a massive wood-and-rope sculpture by South African artist Daniel Popper. The striking shot of the Ven a la Luz female torso, which means “Come into the Light”, creates a dramatic archway.

Another remarkable artwork is the wooden fanned entry to Mia Beach Restaurant.

5 | Kaan Luum Lagoon

Kaan Luum Lagoon is a stunning Instagram spot due to its contrast of lush green vegetation and turquoise water. It also features a traditional wooden boardwalk. You can also take photos of the lagoon while you’re paddling or paddleboarding.

6 | Tulum Ruins

The Tulum ruins are a must-see. They make for spectacular shots. They are perched high on a cliff overlooking the turquoise Caribbean waters and a white sandy beach.

You can climb the steps that run alongside the castle to get amazing people shots. With the beautiful beach as a backdrop, the viewing platform offers a view of the castle. It is truly spectacular. It is important to arrive at the site before it closes. Otherwise, the entire area can get very crowded.

Playa Tortuga

After admiring the stunning view from the ruins, you can descend the wooden stairs to Playita Tortuga beach where you can take photos and swim in the clear blue waters. Although the beach is closed during the summer months to nesting sea turtles, it is still possible to swim in its clear waters at any time of the year.

7 | Tulum Cenotes

Tulum is home of some of the most stunning sites on the Yucatan Peninsula. The natural swimming holes are a great place to take incredible Instagram photos.

Below are some of our favorite Instagrammable cenotes. Our detailed guide to cenotes in Tulum is also available.

Cenote Car Wash: Cenote Car Wash has beautiful waters that are surrounded with lush green vegetation. It is also less crowded than other Tulum cenotes. Its swing rope and wooden boardwalk are great for Instagram photos.

Gran Cenote: A Tulum favorite, Gran Cenote is made of a series wooden boardwalks that connect the caves, caverns and open-air cenotes. You can usually find a quiet spot for a shot.

Cenote Zacil Ha: Cenote Zacil Ha is a neighbor of Cenote Car Wash and a beautiful open-air cenote. It is very similar to a regular swimming-pool, and the cenote walls perfectly frame shots.

Casa Cenote: Located between Playa Del Carmen, and Tulum. Casa Cenote is one the most unusual cenotes that we have seen. Its turquoise waters surround lush trees and mangrove.

Cenote Calvera: Cenote Calvera is a three-sinkhole complex that resembles a mouth and two eyes. It’s also known as Cenote Skull. Cenote Calvera has a 4m high cenote wall and a well-placed later. This cenote is great for Instagram photos.

Crooked Palm Trees

Two magnificent crooked palms can be found on Tulum’s north coast road. Take a great shot with your camera!

Hotel El Pariso: Located on Playa Paraiso (one of the most popular public beaches in Tulum), the crooked palm trees is found in front of Playa Paraiso Beach Club. You might need to join a queue as it is often very crowded.

Amansala Resort Hotel – The second crooked palm is found in front of Amansala Resort Hotel. This eco resort is one of Tulum’s best.

Explore the resorts and beach clubs

A strip of Tulum hotels on the south side of Beach road houses some amazing boutique hotels and resorts, where rooms can be as high as hundreds of thousands of dollars per night. You can still access these glamorous hideaways by staying elsewhere.

Azulik Tulum: The extravagant, adults-only Azulik Tulum with its elevated wooden walkways, incredible architecture and amazing architecture is accessible via its museums and restaurants.

Casa Malca was once Pablo Escobar’s hideaway, and is now a boutique hotel. It is like entering a photo shoot. You will find amazing art and sculptures throughout the hotel. An antique swing is a popular Instagram favorite. You can get day access with a minimum spending requirement.

Coco Tulum: A set of white swings line the beach, making for an excellent Instagram photo.

10 | Cenote Suytun

Cenote Suytun has the most Instagrammable cenote. Cenote Suytun is a great place to visit at the right hour of the day. Light beams can cascade from the roof onto the circular platform below.

11 | Cenote Ik Kil and Chichen Itza

Chichen Itza, the most iconic sight in the Yucatan is about a two-hour drive from Tulum. However, it’s well worth the day trip. Cenote Ik Kil, a nearby cenote, is one of the most famous on the Yucatan Peninsula. The spectacular scene is made possible by the cascading tree roots from the cave’s collapsed ceiling.


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